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Starbucks CEO Niccol’s Strategic Shifts Aim to Reinvent the Coffee Giant

Starbucks CEO Niccol’s Strategic Shifts Aim to Reinvent the Coffee Giant

Author:
Global Cryptocurrency
Published:
2025-07-30 19:44:02
10
1
BTCCSquare news:

Starbucks CEO Brian Niccol is steering the company beyond recovery mode with a bold $500 million labor investment and innovative product tests. Analysts responded by raising price targets, signaling confidence in his 'better Starbucks' vision.

The proposed coconut water-based beverages and gluten-free options mark a departure from tradition. JPMorgan's upgraded $105 target reflects growing institutional Optimism about Niccol's transformative approach.

|Square

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